Have you ever tried to advertise in the Phone Book or Yellow Pages?
You’ll know it’s incredibly expensive, because they claim such blanket coverage.
And yet, more than half of all Yellow Pages and Phone Books remain unopened. All that processed paper, all those chemicals, all that delivery cost.
Who uses them these days? Directory enquiries are now free again, almost everyone has access to a free directory via a computer, so why bother dumping a couple of kilos of carbon footprint on my door every year?
I rang them and said that I not only didn’t want them (same as I said last year), but that I wanted it to be noted that there was one less copy in print. How could I note that? Apparently, I can’t!
If anyone knows of a campaign to get BT and Yell to have the phone book and YP as opt-in only, I’d love to know. Comment form below!