In the last couple of days, I’ve seen one the of best and worst adverts for a long while (excluding Cillit Bang/toilet tissue/stool firming stuff, which goes without saying).
In the worst category lives the Peugeot Drivesexy campaign, which is just awful. Everything about it is just naff – the “so last year” affluenza-inducing consumerism of the style, the poor lipsynch – it’s just cringe-worthy.
And then Skittles comes up with an idea so fiendishly clever, so simple that it’s straight in the best camp: just have the Skittles homepages as a twitter search of the term skittles. Pop a widget in the corner and have your vid page as youtube, your photos on flickr, your product page on wikipedia etc. Not just the stunning simplicity of having other sites do your work, but it will also make a sort of self-propogating google-bomb. And, it’s good for social media sites, some of whom people may not have heard of.
Everyone’s a winner, and there are probably hundreds of ad agency execs scratching their heads thinking “bugger, why didn’t I think of that!”.
Other blogs discussing this: Hitsearch , Mashable , Mindjumpers and probably more…
